Position: Corporate Trade Marketing Manager
Department: Marketing & Commercial
Objectives of this role
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics
Responsibilities
- Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
- Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Required skills and qualifications
- Proven success in developing marketing plans and campaigns
- Excellent written and verbal communication skills
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools
Preferred skills and qualifications
- Bachelor’s degree (or equivalent) in marketing, business, or related field
- Proficiency with online marketing and social media strategy
- Proven success in designing interactive applications and networking platforms
- Willingness to travel
- Established contacts in media
- Minimum of 1 year of experience in Trade Channel (preferably in the Electric, FMCG sector)
- Strong analytical and presentation skills
☎️ Viber -09 882 550 752
⏱️Working Hours- 8:30AM to 5:00PM
🗓️ Off Day- Weekends and Public Holidays
🏢Location- No-137/139, Botahtaung Pagoda Road (Middle), Botahtaung Tsp,Yangon.
📩 Interested candidates are requested to send CV to hr.recruitment@pmeholding.com
